Third release in The Macallan’s A Night on Earth series, celebrating New Year traditions across cultures. This chapter explored the warmth and ritual of Nochevieja in Jerez de la Frontera—the spiritual birthplace of The Macallan’s sherry-seasoned oak casks.
The packaging by artist with subtle foil and debossed finishes was based on the art of painter
Maria Melero. Each of its layers represents part of the story, the vineyards of Jerez at night protected by roses, the glossy Azulejos of Jerez de la Frontera designed with motives of celebration, and finally the 12 grapes, a staple of all New Year celebrations in Spain.
The campaign launched across digital, social, email, and global e-commerce with a series of animated and static assets tailored to festive gifting, New Year, and Lunar New Year moments.
Content included hero films, carousels, teaser cutdowns, and a gifting suite—positioning the release as a symbolic farewell to the brand’s 200th anniversary year and a celebration of its enduring connection to Spanish craft and culture.
The Macallan TIME:SPACE
Juvé & Camps
The Macallan 200th Anniversary
Tales of The Macallan Vol I
Fresh Sound Records
Projecte BiSC
Zonzo · Mr. Cuculain
Fresh Sound Records
The Heart of The Spirit
The Glenrothes 40
A Night On Earth The Journey
