360 campaign for the update of The Macallan’s GTR range
Artist_David Carson
We worked closely with
legendary designer
David Carson to launch The Macallan’s reimagined travel retail-exclusive range, Colour Collection, featuring five age expressions (12, 15, 18, 21 and 30 years). The collection introduced the brand’s updated visual identity, with bespoke logo, digital artwork and a large format canvas.
The campaign highlighted the importance of natural colour and sherry-seasoned oak, expressed through retail experiences, digital media, and lifestyle storytelling. Activations included large-scale pop-ups, boutique displays, and immersive product discovery journeys in airports worldwide.
Creative direction focused on uniting age, flavour and tone with visual expression—each product treated as a standalone piece within a broader curated art experience.
The Macallan TIME:SPACE
Juvé & Camps
The Macallan 200th Anniversary
Tales of The Macallan Vol I
Fresh Sound Records
Projecte BiSC
Zonzo · Mr. Cuculain
Fresh Sound Records
The Heart of The Spirit
The Glenrothes 40
A Night On Earth The Journey
