Index | Alex Ardid

Projects and Campaigns

The Heart of the Spirit (2025) _Creative lead, concept, copy, script and direction

Book and Year-long International 360 campaign with Immersive Experience, VR Experience, OOH, 3D Billboards, takeovers

Artists_Javi Aznarez & Jenni Fagan [View...]

Maison de l’Asie (2025) _Creative, packaging

Luxury packaging redesign [View...]

Juvé & Camps (2025) _Creative, AD

3D+AI mood photography based on basic product shots. [View...]

The Macallan Time:Space (2024) _Creative, packaging development, storytelling

[View...]

The Macallan 200th Anniversary (2024) _Creative lead, Final Art AD, concept, direction, space design

Global takeover of different spaces to celebrate The Macallan’s 200th Anniversary

[View...]

The Macallan Time:Space_Mastery (2024) _Creative, packaging and product development and FA, storytelling

[View...]

The Red Collection (2023) _Creative lead, research, concept, copy

Campaign and annual updates for every new release

ADC Awards 2023 – Honorable Mention, Illustration

Artist_Javi Aznarez [View...]

Colour Collection (2023) _Creative lead, AD for final art and OOH

360 campaign for the update of The Macallan’s GTR range

Artist_David Carson [View...]

Tales of The Macallan Vol. II (2023) _Creative lead, research, copy, script and direction

800 page book / packaging, campaign and activation

D&AD Awards 2024 – Finalist, Luxury Packaging

Artist_Andrew Davidson [View...]

Litha (2023) _Creative lead, concept, copy, AD for final art

Product development and campaign for introduction in the APAC market

Artist_Sija Hong [View...]

A Night on Earth_The Journey (2023) _Creative lead, copy, AD for final art

Product development and campaign for introduction in the APAC market

Artist_Nini Sum [View...]

The Glenrothes 40 (2023) _Creative lead, copy, concept

Product development, campaign and activations for introduction in the APAC market [View...]

Quest (2023) _Creative lead, concept, copy

GTR campaign to refresh existing product

Artist_Mads Berg [View...]

A Night on Earth in Scotland (2022) _Creative & Copy

Product development and 360 campaign for introduction of a seasonal product

Epica Awards 2022 – Gold, Graphic Design
Laus Awards 2022 – Winner, Integrated Campaign

Artist_Erica Dorn [View...]

Tales of The Macallan Vol. I (2022) _Creative, copy

800 page book and pack, campaign and activation

The One Show 2022 – Merit, Specialized Packaging
Clio Awards 2022 – Bronze, Packaging Design
Epica Awards 2022 – Bronze, Packaging Design

Artist_Andrew Davidson [View...]

A Night on Earth in Jerez de la Frontera (2024) _Creative, Final Art for Packaging

Concept and packaging

Artist_Maria Melero [View...]