Product development, campaign and activations for introduction in the APAC market
Campaign and luxury brand launch for The Glenrothes 40, introducing the brand to China and Hong Kong through the storytelling platform Light of a New Perspective.
The campaign reframed rarity through the lens of knowledge, using light, poetry, and symbolism to invite consumers to discover meaning beyond surface beauty. Every element—from packaging and object videos to poems and calligraphy—was crafted to reveal depth and intention.
A limited-edition 40-year-old single malt served as the campaign’s centerpiece, with a crystal decanter reflecting light across objects like morel mushrooms, gongshi rocks, and a spyglass—each telling a metaphorical story of time, craft, and transformation.
Deliverables included campaign naming, narrative structure, key visuals, object films, illustrated tasting notes, a collector’s insert with a pop-up and a hand-drawn QR code, and curated assets for retail, digital, and cultural activations. The project helped position The Glenrothes as a brand for discerning connoisseurs and opened a new chapter in luxury storytelling. ESC
The Macallan TIME:SPACE
Juvé & Camps
The Macallan 200th Anniversary
Tales of The Macallan Vol I
Fresh Sound Records
Projecte BiSC
Zonzo · Mr. Cuculain
Fresh Sound Records
The Heart of The Spirit
The Glenrothes 40
A Night On Earth The Journey
