_Creative lead, research, copy, script and direction
800 page book and pack, campaign and activation
D&AD Awards 2024 – Finalist, Luxury Packaging
Artist_Andrew Davidson
Creation and launch of an ultra-luxury release celebrating The Macallan’s founder, Alexander Reid, told through an 850-page leather-bound book, a bespoke Lalique crystal decanter, and a full campaign exploring his “journey to mastery.” From the initial idea to the research, the writing of the actual book, sourcing the images and all the way to the creation of the animation and the actual 3D zoetrope with Kevin Holmes, this was a labour of craft and love.
The project featured animated woodcut illustrations by Andrew Davidson, a hero film soundtracked by Craig Armstrong, and a fully functioning physical zoetrope installed at The Macallan Estate. The zoetrope, inspired by early optical animation, was both a storytelling device and an art installation evoking Reid’s pioneering spirit.
The campaign spanned digital, film, print, and in-person activations, with assets designed to highlight The Macallan's dedication to craft, tradition, and storytelling through a rare 73-year-old single malt distilled in 1949.
The Macallan TIME:SPACE
Juvé & Camps
The Macallan 200th Anniversary
Tales of The Macallan Vol I
Fresh Sound Records
Projecte BiSC
Zonzo · Mr. Cuculain
Fresh Sound Records
The Heart of The Spirit
The Glenrothes 40
A Night On Earth The Journey
