Luxury launch experience for one of The Macallan’s most prestigious whisky ranges, featuring six expressions aged from 40 to 78 years.
The narrative was brought to life through bespoke illustrations by Javi Aznarez, animated and set to a contemporary classical score by violinist Nicola Benedetti. The story highlighted the significance of the colour red in The Macallan's history and identity.
The global rollout included immersive experiences, private tastings, event design, and luxury collateral. Experiences were staged across key markets, featuring multi-sensory elements like red oak installations, ambient lighting, and warehouse-inspired dining.
The campaign honoured legacy through storytelling, art, and space design, offering guests a rare encounter with the oldest whiskies ever released by The Macallan.
The Macallan TIME:SPACE
Juvé & Camps
The Macallan 200th Anniversary
Tales of The Macallan Vol I
Fresh Sound Records
Projecte BiSC
Zonzo · Mr. Cuculain
Fresh Sound Records
The Heart of The Spirit
The Glenrothes 40
A Night On Earth The Journey
