Global refresh campaign for The Macallan’s GTR-exclusive Quest Collection, aimed at re-engaging travellers in a post-pandemic world. The campaign leaned into the nostalgia and romance of exploration, inspired by the style of vintage travel posters from the golden age of aviation and rail.
We commissioned illustrator Mads Berg to create a series of richly detailed, era-evoking scenes, tailored to each of the products in the range: Quest, Lumina, Terra, Enigma, and Aurora. The visual narrative spanned global locations and changing seasons, from the snowy mountains of Switzerland to the streets of Andalusia and the peaks of Taiwan.
The campaign appeared in airports worldwide, inviting travellers to discover the range, and became a transitional moment for the brand, paving the way for the subsequent launch of The Colour Collection.
The Macallan TIME:SPACE
Juvé & Camps
The Macallan 200th Anniversary
Tales of The Macallan Vol I
Fresh Sound Records
Projecte BiSC
Zonzo · Mr. Cuculain
Fresh Sound Records
The Heart of The Spirit
The Glenrothes 40
A Night On Earth The Journey
