Fresh Sound Records
_Copywriter, production, research, digital reinvention
Led the digital reinvention of the Fresh Sound Records legacy catalog, transforming a historically physical-only archive into an accessible online ecosystem, organizing digitalization of tracks, metadata, artwork, liner notes and mechanical and publishing rights.
I worked hand in hand with musicians
to promote new releases and concerts and to insert singles and select tunes from the historical catalog for inclusion on Spotify playlists and Tik Tok videos, creating an important new source of revenue for the label. ESC